Amelco, a leading provider of sports betting tools, has launched its total end-to-end system in New Jersey, with its entire network now operational.
The firm’s sportsbook, betting network, and proprietary Player Account Management (PAM) technologies all obtained regulatory clearance from the New Jersey Department of Gaming and Enforcement (DGE) prior to its launch.
Licence for six states
Amelco’s robust US offering also includes licences for six US states, including Michigan, Colorado, Indiana, Pennsylvania, which Tennessee, and includes all premium igaming material from the industry’s main suppliers.
Already well-known in New Jersey, the firm has backed Flutter Entertainment and The Stars Group’s sportsbook activities in the province, thanks to the state’s post-PASPA sportsbook regulatory approval. In the coming weeks, the company will reveal its new NJ collaboration, which will accompany the introduction of its full network.
Brandon Walker, Head and CEO of Amelco USA, stated: “We’re delighted to be deploying our full armoury for the first time after supporting customers in New Jersey since the repeal of PASPA.
“We’ve worked closely with the DGE to make sure this product is perfect for the NJ market, and it’s been hugely rewarding to have developed our product with the guidance of one of the US’s true pioneers in bringing online betting to the states.
“What we’ve got ready is one of the most comprehensive offerings we’ve ever put together – and we can’t wait to announce our first deal shortly.”
Mature online market
Amelco claims that its decision to launch its entire offering in New Jersey demonstrates its dedication to one of the country’s most mature online markets, with monthly betting handle approaching $1 billion.
For its New Jersey rollout, the organisation will collaborate with customer service experts Conduet, as mandated by state laws, with complete frontline customer support being done within the state.