Camelot Lottery Solutions and the Arkansas Scholarship Lottery (‘ASL’) on Thursday announced a deal to expand Camelot’s strategic relationship with the Lottery for another two years.
Camelot Lottery Solutions will continue to partner with the ASL to help execute its business strategies, concentrating more on data-driven insights and market intelligence.
Camelot Lottery Solutions is required under the terms of the contract extension to increase net profits, ensuring that both parties are aligned to optimise contributions to Arkansas Scholarships.
Camelot Lottery Solutions CEO Wayne Pickup said: “We’ve been fortunate to work closely with the Arkansas Scholarship Lottery for the past five years and are exceptionally proud to play our part in helping to increase the money available for scholarships in the Natural State.
“Competition for the attention and dollars of consumers today is as fierce as it has ever been. We are passionate about ensuring lotteries like the Arkansas Scholarship Lottery remain competitive in a changing landscape by harnessing the power of data and intelligence to continue growing sales and delivering benefits to the communities it serves.”
Arkansas Scholarship Lottery Executive Director Bishop Woosley said: “Making sure the Lottery is in the strongest possible position to responsibly maximise returns to scholarships is always our number one priority. We want to provide our players with great experiences in order to benefit the citizens of Arkansas with more money for scholarships. Camelot has been a good partner to the Arkansas Scholarship Lottery in helping us to achieve that goal.”
Since the start of the partnership between Camelot Lottery Solutions and the Arkansas Scholarship Lottery in 2015 , total lottery sales and net proceeds in Arkansas have grown by more than 25 per cent.