The Swedish Gaming Authority (Spelinspektionen) and the state regulator issued a report revealing that as many as ten gambling operators targeting Swedish players without a licence were ordered to cease and withdraw from their operations.
These will be forced to remove all of their 45 brands from the regulated Swedish market.
Spelinspektionen has reported various violations and infringements of law by these ten companies, such as selling goods in Swedish language and payments in Swedish kroners and marketing directly and via their affiliate relationships to local Swedish players.
Seven of these ten companies are authorised by Curacao, and two are registered in Malta and Cyprus.
Spelinspektionen has requested 21 operators altogether to avoid attacking players since December 2019. 1xbet was the highest profile operator commissioned to do so.
The regulator also unveiled a strategy for tackling unlicensed activity in December last year. The order to leave the market is according to him the first step in the enforcement process.
The operators who refuse to comply will be fined and even if that doesn’t deter them from unlawfully harassing players, the police will take matters into their own hands.
Another thing that the Swedish operator can do is apply for court injunctions to block payment providers from processing transactions for those websites.
Licensed operators have warned that unlicensed operators will benefit from the restrictions recently approved by the Swedish Government.
In other words, the weekly deposit limit of SEK5,000 and the bonus limit of SEK100 has been introduced by the Swedish Government and will go into effect from July 2nd and last until the end of the year. The aim is to protect the home-bound players during the global health crisis.
However, licensees say that this would allow them to gamble with unlicensed providers where there are no such restrictions.