With many major poker brands like PokerStars and partypoker weighing up the consequences of moving live events online, Unibet Poker has acted swiftly and decisively to declare all of their live events online for the remainder of the year.
Unibet has taken some good decisions over the past 12 months, with a solid reputation as the fun and enjoyable tour on the poker landscape, which indicates a diligent leadership at the heart of the business.
Whenever an chance appears to do the right thing, Unibet seems to take it.
The ethical power now extends to the deepest crisis in this relatively new Millennium the world has faced. The job involved in planning a live poker tour is enormous.
Marketing poker to a audience is a rotating schedule that balances both player preferences and company demands with the ability to predict coming changes. During these strange times of study, it must be a bit like having to execute a juggling act that one has just mastered to be asked to do so while being handcuffed with a blindfold placed on for good measure.
Players are not under scrutiny at all, but again Unibet’s roster of professionals, such as the Irish legends Dara O’Kearney and David Lappin and almost everybody’s favourite British pro Ian Simpson, have all responded with the anticipated yet no less praiseworthy ethic of doubling material, appealing to players to forgive any technological blips, and doing a fine job in keeping inspiring.
Unibet has always made bold decisions at the top, from tournaments they have put on to pros they have badged up. Therefore, the decision to move the Unibet Open online for the next eight months should not have been taken lightly.
With such a global pandemic, the crib notes on almost any decision will also be prefaced with the disclaimer that no-one really knows what to expect or do. We haven’t been here before, these are unusual moves that we all take. But for most Unibet teams, it will be a relief to know where they’ll be for the rest of 2020 – safely at home.
For the Unibet Open Tallinn already integrating with the new Unibet Online Series, all other live events – the Fall Open and Winter Open – are now going online. Specific dates for both events have not been confirmed yet, although they were initially planned for September and December respectively, so that’s likely to be the case until the numbers crunchers arrive with the ideal dates.
Via Head of Events, Nataly Sopacuaperu, Unibet said in a statement on their official website: “This is not a decision we have taken lightly. We fully understand the impact to our partners and the land-based venues, however, as a priority, we must consider not only the health of our customers but also the difficulty for recreational players with regards to planning trips around uncertainty.”
Head of Poker Kristoffer Bergvall said: “We are all in agreement that this is the best way to ensure the consistency and reliability that people have come to expect from our product, and the online room is better equipped than ever to house our land-based fans. We know some people will be disappointed, the team here certainly is, we love the live events! That said, we are all in agreement that this is the best way to ensure the consistency and reliability that people have come to expect from our product, and the online room is better equipped than ever to house our land-based fans.”
With the €1,000,000-guaranteed Unibet Online Series beginning on May 1st and culminating in the €1,100 buy-in to Unibet Open Main Event on May 24th, players have every chance to launch their ‘Green Clover’ journey as early as tomorrow, with satellites running on schedule for the 132 events.
There will be €1 million in guarantees across the Series, tournaments to suit every bankroll, leaderboard prizes added & a battle of champions freeroll SNG! pic.twitter.com/ZzGoQ6vSFb
— Unibet Poker (@UnibetPoker) April 30, 2020