Since its UK launch, Unibet has hit a ‘landmark’ in its promotion of horse racing, with two fixtures scheduled to mark the operator’s 1000th sponsorship over the weekend.
On Sunday, 15 November, the online operator will hit the milestone number, a day on which both the Grade 1 Unibet Morgiana Hurdle at Punchestown and the Grade 3 Unibet Greatwood Hurdle at Cheltenham are supported.
The Head of Kindred Racing Sponsorship and Communications, Ed Nicholson, said: “Since Unibet’s UK launch in 2013, the Unibet brand alone has now sponsored in excess of 1000 horse races, a figure which rises to close on 2,500 for the Kindred Group in its entirety when you add in Stan James and 32Red sponsored events from the dates we acquired them in July 2015 and February 2017 respectively.
“Unibet will reach that 1000 sponsored-race landmark on Sunday, at Punchestown, when we sponsor a new Grade 2 hurdle entitled the Unibet 1000th Race Celebration Hurdle. Then, 30 minutes later, the next 1000 begin with the Grade 1 Unibet Morgiana, followed closely by the Unibet Greatwood Hurdle at Cheltenham.”
Through its flagship sponsorship of the Road to Cheltenham series, which involves six two-mile hurdle races during the season culminating in the Unibet Champion Hurdle at the Cheltenham Festival in March, Unibet has demonstrated increasing support for the horse racing industry.
Unibet has funded a variety of races at tracks around the UK since its entrance into the UK market in 2013, as well as being appointed the Official Betting Partners of the Qatar Goodwood Festival.
Nicholson continued: “To help celebrate the Unibet 1000th Race Celebration Hurdle we’re are SUPERBOOSTING every runner in that race (Punchestown 1.40pm), while we will be top price on every runner in both the Unibet Morgiana and Unibet Greatwood hurdles (from 10am on Sunday).
“The Unibet Greatwood Hurdle is the third race in the Unibet Road to Cheltenham series of six races. It has always thrown up quality two-mile hurdlers since its inception in 1987; that year Celtic Shot won before taking the Unibet Champion Hurdle the following March and it wouldn’t be the biggest surprise if the winner of this year’s renewal became a Unibet Champion Hurdle contender.”