The flagship Unibet brand of the Kindred Group has extended its relationship with the Philadelphia Eagles to add the title of ‘Official Sportsbook Partner.’
The first casino sponsorship for the National Football League franchise was Unibet last year, sealing a multi-year deal with the Lincoln Financial Field-based side.
Arnas Janickas, VP of marketing in the US for Kindred Group said: “For us, this is an exciting add on to a very successful working relationship.
“This means that we can extend our collaboration with the Philadelphia Eagles and provide their fans with unique, innovative experiences throughout our partnership, which we hope will last for a long time.”
The subsequent extension comes after the NFL amended rules during the offseason to allow sportsbook partners, following the previous agreement entered into in November 2019, which opened up the opportunity to extend the current relationship.
Unibet obtained a permanent branding presence on the then newly built northwest suites, situated on the main concourse at the home of the Eagles’ Lincoln Financial Field, during the previous contract.
In addition, across a variety of digital and print properties, including PhiladelphiaEagles.com, team publications and social media platforms, the brand has also gained recognition.
“We are excited to grow our existing partnership with Unibet through new opportunities and initiatives,” stated Catherine Carlson, senior vice president of revenue and strategy at the Philadelphia Eagles. “It has been rewarding to work with Unibet over the past year and we look forward to a successful future with them.”