The flagship Unibet brand of the Kindred Group, along with French Ligue 1 side Paris Saint-Germain, unveiled a strengthened and expanded partnership.
As official partner of the Parisian outfit until the 2022/23 season is concluded, the agreement sees both parties striving to expand the link-up across new territories.
Targeting further regions outside Europe, including the USA and Australia, the new tie-up also includes enhanced EU-wide rights.
Mathieu Drida, Kindred France general manager said: “We are delighted to broaden our partnership with Paris Saint Germain and take it to an even wider audience across the world.
“Since the start of last season, we have engaged in major communication campaigns that have proved very successful with football fans. We firmly believe that by extending our agreement with Paris Saint-Germain we can strengthen our position in France and promote the Unibet brand in Europe and beyond.”
Since 2018, the two brands have conducted a number of campaigns including major poster campaigns in France, television advertising, and initiatives promoted by the club’s social media channels, now being followed by more than 80 million fans worldwide.
“We are very pleased that Unibet have shown their faith in us by choosing to extend and enhance their partnership with the club,” added Marc Armstrong, Paris Saint-Germain’s chief partnerships officer.
“This decision shows how relevant and effective our alliance is. We share the common goal of breaking the boundaries of sport and playing a part in the everyday lives of football fans. The results to date motivate us to continue to build on these efforts and offer fans ever more engaging experiences.”
Kindred Group partnered with the European Active Living for Mental Health Network last month to donate all exposure rights during games played in Norway for the Men’s and Women’s 2020 EHF Euro.