Twitch has amended its content creator policy to prohibit gambling advertisements and advertorials from being broadcast on the site.
During the summer, the Amazon-owned platform was chastised for failing to regulate the advertising of gambling content to live stream audiences.
Tyler ‘Trainwrecks’ Niknam, a video game streamer with 1.5 million viewers, was chastised for advertising Curacao-licensed online casino Stake.com on his Twitch channel.
‘Gamba meta’ tag
Niknam and others defended their streaming, claiming that the platform enabled gambling-related broadcasts because of the site’s “gamba meta” tag, which promotes gambling-related subjects to adult viewers.
Twitch was also banned in Slovakia when the country’s national media office determined that the platform had broken its advertising rules by enabling content creators to stream themselves playing live online poker on their video channels, causing further controversy.
Twitch changed its content creator regulations Thursday, warning channels that giving referral codes or promotional links to gambling websites would no longer be permitted on the network.
‘Restriction on Gambling Related Links’
Twitch announced the addition of a ‘Restriction on Gambling Related Links’ amendment to its content creator standards in order to “prevent harm and scams created by questionable gambling services that sponsor content on Twitch.”
“We will prohibit sharing links and/or referral codes to sites that offer slots, roulette, or dice games”. – the statement read, as Twitch further detailed that it would “continue to monitor gambling-related content and update our approach as needed.”
Twitch claimed that the regulation would take effect on August 17th, and that all ‘gamba meta’ channels would be required to remove any existing links or referral codes supporting gambling services.