As of November 9, 2020, Twin River Worldwide Holdings will be renamed Bally’s Corporation.
The move is said to be a result of the common stock of the company that will begin trading on the New York Stock Exchange when trading opens on the same date under the new ticker symbol ‘BALY.’
Soo Kim, chairman of the Board of Directors of the firm, said: “The Bally’s brand embodies a rich history in American gaming and entertainment, aligns perfectly with our current and future growth strategy, and is ripe with untapped innovation potential to help us launch future entertainment services. We thank Caesars Entertainment for entrusting us with one of the industry’s most iconic brands.”
The company is to launch a ‘unified branding initiative’ over the coming months, which is said to ‘complement the considerable geographic growth and operational movement’ that the company has accomplished this year.
Twin River Worldwide Holdings will run 14 casinos, a racetrack and 13 OTBs across ten states until all pending transactions are closed.
The President and Chief Executive Officer, George Papanier, commented: “This is an exciting and transformative moment for our company as we unite the high-quality customer offerings that span our increasingly national footprint under a singular preeminent brand. The Bally’s brand is core to our drive to become the first omni-channel gaming company to seamlessly integrate and operate physical casinos with digital solutions.
“We remain committed to employing our disciplined acquisition strategy, and leveraging regulatory incumbency as well as our retail customer database, to take advantage of the incredible growth potential that an online future offers.”