TVM DOOH, the nation’s largest display screen network in restaurants and bars, has announced a new NFL season-long agreement with Tipico, the world’s largest sportsbook operator.
Hundreds of TVM-owned bar screens throughout Colorado, as well as exclusively in New Jersey, will be connected with unique Tipico odds and brand marketing content as part of the agreement.
TVM DOOH and Tipico Sportsbook will collaborate to produce live odds across a range of sports, including primary money-line, spread, and over/under markets, as well as player props, boosted odds, and other real-time incentives.
Custom-made dynamic content and brand advertisements
Based on API integration, real-time triggers, and other factors, TVM DOOH delivers custom-made dynamic content and brand advertisements. These premium digital monitors, which can be seen in thousands of locations around the country, improve and engage the sports bar experience for both fans and bettors.
Keith Gormley, VP Marketing at Tipico US said: “We’re thrilled to partner with TVM DOOH to reach sports fans in two important markets for our brand. Real-time sports data and premium betting insights are at the core of our proprietary mobile sports betting product, and this partnership with TVM opens up a highly engaging channel to showcase our odds experience to future Tipico players.”
According to TVM DOOH’s audience segmentation, which includes time of day, location, and venue, Tipico and other partners will be able to target audiences in ways that have never been feasible before. They will be able to provide businesses with a unique marketing impact through conversion monitoring, which is currently only available online.
TVM DOOH’s Chief Commercial Officer, Pedram Danesh, added: “Through this partnership with Tipico Sportsbook, we look to elevate the sports bar experience with exciting offers and live odds in the moments that matter most.
“We’ve seen Tipico grow in the New Jersey market, and we’re excited to help strengthen their brand position and launch in new regions like Colorado by digitally activating bar patrons. We expect a high level of audience engagement during the partnership, and we are excited to announce additional innovations throughout the football season.”