Trustly, a provider of digital payment systems, has updated its logo and visual identity to mark its 12th year of operation.
Trustly has announced its new corporate identity as one of the most common and reliable payment channels for igaming incumbents, explaining that it has traded its old shopping cart image and lock for a bold new T.
Updating partners, Trustly said it has revamped its brand as a multinational technology business that has undergone rapid growth across Europe , North America and Australia to best reflect its goods and services.
In addition, Trustly suggested that a new branding was needed to embrace its diverse 10,000 global merchants across a variety of industries using its software as a lead payment service.
Instant Deposits, Instant Withdrawals, Pay-N-Play and KYC are personalised services provided by Trustly for igaming.
In addition, Trustly will soon launch its new Scan N Play retail payment offering, enabling players with no apps, no cash, no credit cards to make instant deposits / instant withdrawals to their bank account.
“At Trustly, we know that the payments landscape is changing faster than ever, especially as Open Banking sweeps the world. As such, our products and services are constantly evolving to meet new demands and we’re excited to unveil the fresh face of Trustly, which will help take us forward into the next phase of our journey,” said Trustly CEO Oscar Berglund.
“The new logo is optimised for the checkout environment, so merchants will be able to present Trustly’s online banking payment option in a clear and distinct way, while consumers will still recognize the brand they know and trust.”
— Trustly (@Trustly) November 2, 2020