Trustly Live Launched To Offer Cashless Transactions

Trustly,the online payment specialist has launched Trustly Live, a brand new service that offers instant cashless transactions to land-based casinos and sportsbooks.

As customers are gradually using less cash in their daily lives, Trustly Live–the first app specifically built for land-based gaming by the business–will be there to help operators keep up with this changing habit.

According to a national survey, just 13% of Sweden’s customers–where Trustly’s Pay N Play has become an industry standard–recorded using cash for a recent purchase. That is about 40% down from 2010.

One of the key benefits of a’ cashless’ sportsbook or casino is that cash handling, which should be a free commodity to get, can typically cost a business up to 5%.

Players can scan a Trustly QR code with their smartphone to immediately deposit funds from their online bank account with Trustly Live, which can be used as a deposit tool at tables, cash redemption terminals (CRTs) and the cashier’s cage.

Operators can therefore reduce cash handling costs whilst appealing to their players ‘ preferences. In addition, Trustly Live will strengthen KYC and AML monitoring, effectively helping to improve player trackability and meet more stringent regulatory requirements.

Samuel Barrett, Director of Gaming at Trustly, said: “The launch of Trustly Live will help land-based operators thrive in today’s increasingly cashless economies.

“Cash handling is expensive, unsafe and, frankly, outdated. Consumers are already adopting safer and more convenient ways to pay and Trustly is excited to be bringing innovation to the land-based gaming world by helping operators keep pace with their players’ preferences.”

Trustly Live is already live in 45 locations in Sweden with Cherry Spelglädje and plans to expand across Europe in the coming months.


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