Truenorth.bet in Canada has enlisted Pronet Gaming’s services, with the supplier’s technology powering a full turnkey service that has “produced a comprehensive online offering for the new brand,” according to the company.
The Kahnawake Gaming Commission, the regulatory body for the Mohawk Territory of Kahnawake, has granted the company a full licence, which allows it to offer online casino and sports betting.
Colin McDonagh, Pronet Gaming chief sales officer said: “As a brand, truenorth.bet is well-known for the quality of its offering and regulatory integrity and I’m pleased to say that we were able to adapt to meet those challenges in a well-established market.
“We fought off stiff competition to secure the business, with the adaptability of our UI and UX ultimately proving pivotal in the decision-making process. As we go live, we look ahead to a long-lasting and successful relationship.”
Rigorous commitment to legal framework
In the face of unregulated competition, the operator claims to have maintained a rigorous commitment to the legal framework, gaining the adoption of local technical standards around responsible gambling, data protection, self-exclusion, and anti-spam laws.
Truenorth.bet will also be able to offer micro markets on some of Canada’s specialty sports, such as sprint car racing, lacrosse, and Canadian boxing, thanks to the deal.
A truenorth.bet spokesperson said of the partnership: “We’re very pleased to have launched truenorth.bet with Pronet Gaming and are confident that the quality of the user experience on the platform will be second to none.
“Their passion for the project shone through – as did the quality and flexibility of the product – and we are confident that this innovative new partnership will put us in the driving seat as the Canadian market matures.”