Triggy has formed a new relationship with Better Collective, which will see the two companies work together to develop mobile apps for a variety of businesses.
The first app to be released as a result of the partnership with Better Collective is a standalone native live-score app that links live-score, sports data, and user analytics to help boost user engagement.
Triggy’s CEO, Martina Kerlund, stated: “We are truly excited to offer our native live score app together with Better Collective.
“Our innovative products in combination with Better Collective’s media brand and marketing expertise feels like the perfect match to drive engagement.”
To reach new demographics of players, the duo will combine Triggy’s tailored, relevant push alerts with Better Collective’s sports content and marketing materials.
Better Collective’s Gavin Moore, Senior Director of Group Acquisition Marketing, added: “We are pleased to partner with Triggy to add an additional layer, which will improve our mobile based products offering.
“The agreement will give us access to their tech, and deliver real time, event-based, contextual data insights to our user base of sports fans.”