It’s been an interesting year at Tomobox. In December, the firm was appointed winner of the SIGMA 18 Startup Pitch Competition as the first business in the gaming industry to use an artificial intelligence-driven churn alert system. Since then, the company has continued to come up with fresh and creative concepts to assist enhance the gaming sector.
According it’s website, Tomobox has helped companies engage customers by providing solutions that help to handle the data and analytics of their website, as well as by providing bots that can interpret this info. Company Executive David Sachs explained that it was the combination of these three that helped Tomobox to better understand users:
“We gather multiple areas of data, it could be cognitive data, what people say and chat. It could be numeric from the game itself, the size of the bet, velocity. We combine all of these models and by sifting through tons of data we can come to you with those insights, and say ‘Hey, operator, you’ve got a problem here. Let’s have a look at it,’” he said.
For businesses, they often have no concept why a user will quit using their platform. That’s where Sachs explained that they’re looking to make a major difference in the industry. “What we developed was a system that helps you understand players. For example, is this player going to leave my platform? Why is he unhappy? Maybe this is a kid who should not be playing right now because it’s not in compliance.”
This is information that is often hard to understand, but he clarified that their artificial intelligence system is set to take “out of millions of data points, how do you find the most important insight that is now applicable to the business.”
This is interesting news in the gaming industry, but there are people out there who are worried about the effect this will have on employment. Sachs clarified that this should not be a worry. “You’re not going to have artificial intelligence without human intelligence, because it needs to be created.”
At the end of the day, what Tomobox is trying to do is assist businesses to attract customers and maintain them when they enter the platform. Their creative alternatives are having a good deal of achievement as they help businesses to “analyse, predict, and now we are in the state where we want to prescribe.”