Since securing a regulatory node to start delivering its content to operators in Sweden, Malta based Tom Horn Gaming has set its sights on further European expansion.
It follows the recent online casino technology and slot game provider targeting Portugal, which saw content-based deals being launched alongside Casino Portugal and Betclic Everest Group online gaming operator.
The provider has recently stressed that its expansion plans to increase its presence in regulated markets have been steadily advancing as it strives to reach an increasing number of customers.
It is said that Tom Horn already has a range of deals in place to carry out with operators in Sweden a collection of his casino games, with more information to be announced in due course.
Ondrej Lapides, Tom Horn Gaming CEO, said of a further regulated market entry: “We continue to fully emphasise our expansional strategy by entering new regulated markets and teaming up with best-of-breed operators. We’re committed to ensuring our products are highly entertaining, yet still compliant with the most stringent jurisdictions.
“Sweden is an important market for us and we’re delighted to have received an approval to offer our content in the country. We’ve done our homework well and are familiar with preferences of Swedish players. I’m certain they will love playing our games.”
Lapides spoke to CasinoBeats earlier this year to discuss the key player characteristics and preferences to be taken into account when tailoring content to a new audience:
“It is very important to follow trends and learn about new demographics before entering any new market. As part of our strategy, we aim to create content to cater for every type of player.
“Our portfolio features a wide variety of games, themes, the volatility, maths models and we always fully localise games for markets we enter.”