In the state of New Jersey, global sportsbook operator Tipico has finally gone live with its new app and is now fully operational in the US.
The company has developed a new and proprietary online sportsbook targeted to the “serious US bettor” from its headquarters and operations in Hoboken, NJ, and it said, inspired by decades of experience as an international pioneer in the sports betting and mobile digital gaming space.
Tipico will deliver a number of enticing sign-up deals and cash incentives for customers to celebrate the launch, which are now available on the app and on www.tipico.com/us.
Managing Director, US Business, Adrian Vella, stated: “After months of getting ready for launch, we are so excited to finally announce that the app is live and to share our offerings with the New Jersey market.
“Tipico is a betting experience unlike any other, and we are confident that as we expand our reach in the US, users will love the new features we are regularly adding to the app. This is just the start, but we are proud to call New Jersey our home and it’s been great to see the positive response from sports bettors across the state.”
The new app, built to streamline the betting process for customers, provides a clean and user-friendly experience, the firm said. The app allows for effortless movement throughout with a simplistic menu of options, whether live betting the spread or locking in a parlay. Original odds from the in-house oddsmakers of Tipico and top-of-the-line data to inform decisions suggest that each customer has a market leg up.
The business has also unveiled a new brand channel and advertisement campaign for the US market, showing its dedication to treating the serious sports bettor with the respect it deserves.
Keith Gormley, Head of US Marketing said: “For nearly two decades, Tipico has built one of the strongest and most recognizable brands in all of sports betting and online gaming.
“Our inaugural campaign, developed with agency Öpinionated, recognizes the deep commitment that US sports bettors have for their craft, while tapping into the passion for sports that defines the Tipico brand world-wide.”
Tipico announced that it has plans for expansion in the US beyond New Jersey, including its newly debuted Century Casinos partnership that will help the company carry its sportsbook to the state of Colorado. Discussions are underway to carry the brand to new markets.