Through Cordish Companies NetEnt Extends US presence

Published: 12th October 2020
Author: Joe Kizlauskas
Last Updated: 12th October 2020

As the online casino content creator follows up agreements alongside Scientific Games and DraftKings by entering into a partnership with The Cordish Companies, NetEnt secured its third US-focused igaming partnership of the month.

This will see the business increase its market share in Pennsylvania through the operator ‘s new PlayLive online brand! To obtain a set of online casino and table games from the company. Starburst, Gonzo ‘s Quest, and Divine Fortune are among the titles now available to the players of Cordish Companies.

PlayLive! After making its debut in August 2020, Before the upcoming opening of the group’s two new land-based casinos in Pittsburgh and Philadelphia, it is the first branded online gaming platform to launch.

Brian Uran, vice president of marketing at PlayLive! , said: As one of the first suppliers to go-live in Pennsylvania, NetEnt’s portfolio is must-have for any operator looking to compete in the online sector. Partnering with them was a priority for the launch of PlayLive!”

The launch further cements the market place of NetEnt in Pennsylvania, and comes amid reports that Evolution, a live casino specialist, has extended the approval period for NetEnt ‘s shareholders to November 20, 2020 for the recommended public bid.

This follows the start of an inquiry into the transaction last month by the UK Competition and Markets Authority, with the review running until and including November 16. On September 29, the Malta Competition and Consumer Affairs Authority declared its approval of the acquisition of NetEnt by Evolution.

NetEnt vice president of commercial in the Americas, Brian Kraft said of the firm’s latest partnership: “PlayLive! will be a major contender in Pennsylvania’s online market and we’re proud to be supporting The Cordish Companies with this new venture.

“The diversity of our table games and casino portfolio offers something for everyone, helping the operator to cross-sell to its existing land-based player base and attract new audiences.”


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About Joe Kizlauskas

Joe is a seasoned iGaming copywriter and speaker who has been in the business since 2015. He's written more words on all elements of iGaming than he likes to remember, and he's contributed material to a number of well-known brands. Joe may be seen playing 5 a side, at the gym or playing games on his Playstation when he is not writing.