TheScore has announced the addition of former sports business and marketing executive Brian Cooper to its board of directors, at the same time as the announcement of its new quarterly financials.
Cooper, Chairman of the award-winning marketing firm MKTG Canada and former Senior Executive of Maple Leaf Sports and Entertainment, joins the Board with immediate effect and will help the business as it continues to expand its North American sports media and gaming operations.
In announcing Cooper’s inclusion, Founder and CEO John Levy said: “Brian brings with him an immense amount of experience and entrepreneurial success as a sports marketer and operator across North America. We’re thrilled to welcome him to the Board and to leverage his expertise as we continue to reinforce our position as a leader in mobile sports media, sports betting and esports.”
Cooper, an inductee at Canada’s Hall of Fame Sponsorship Marketing Council, launched and created MKTG Canada, brokered over $1bn in sponsorships and spearheaded its sale to Dentsu Aegis.
Prior to that, he worked as VP, Business Development and Operations for MLSE, helping to launch the expansion franchise for the Toronto Raptors. He is also the President of Canada Basketball, an adviser to the Wayne Gretzky Foundation, and serves on Playmaker Capital’s advisory board.
“theScore has become one of the biggest names in sports media, both in Canada and the US, and they are primed to achieve the same success with their gaming operations,” said Cooper. “This is a truly exciting time to be joining the Board of a company that has always played at the cutting-edge, and I look forward to supporting John and his team in realising their vision.”
At the same time the company also announced that with immediate effect, Lorry Schneider and Mark Zega would step down from the Board.
Levy added: “Both Lorry and Mark have served as highly-valued and long-time members of our Board, and I greatly appreciate their dedication and contributions to our growth and success. On behalf of the entire Board, I thank them for all their service.”