theScore, part of Toronto-based Score Media and Gaming, was named as the National Basketball Association’s (NBA) Authorised Sports Betting Operator in a new multiannual agreement, effective immediately.
Under the auspices of the contract, the firm will gain access for its mobile sports betting app, theScore Bet, to official NBA betting data, including league marks and logos.
John Levy, Founder and CEO of theScore said: “We’re delighted to work with the NBA to create new and exciting sports betting experiences for basketball fans. This collaboration will help us enhance our offering as we work to provide theScore’s highly engaged media app users a best-in-class integrated betting experience.”
Scott Kaufman-Ross, the NBA’s Senior Vice President, Head of Fantasy & Gaming added: “theScore is aligned with the NBA on our mission to create the best possible fan experience. This partnership will provide our passionate fans with deeper engagement from a company innovating across the spectrum of sports media and betting.”
The two organisations have also said that they will work together on best-in-class practises to protect NBA games’ integrity.