The Safer Online Gambling Group (SOGG) has been accredited as an ISO 9001 certified organisation, as the gambling industry marks Responsible Gambling Week.
The accreditation is granted to businesses that show a commitment to continuous change’ and to providing consumers with high-quality services and products.’
SOGG CEO and co-founder Adam Bradford, reflecting on the recognition, said: “I am really pleased that our commitment to putting the needs of our beneficiaries and customers first has been recognised.
“There is a lot of change afoot in gambling regulation and in the sector from every perspective, but our drive and focus is around advancing much needed digital solutions which bring together stakeholders and make for a safer gambling experience for all.”
As part of its ‘Changing for the Bettor’ initiative, SOGG entered into a partnership with GVC Holdings following the company’s founding in 2019. The duo will collaborate through the partnership to design digital therapy tools to stem gambling issues and offer instant help to those suffering from gambling-related damage.
Bradford added: “Our partnerships and collaborations across the industry continue to grow and I look forward to us continuing to support the sector as its journey continues in the UK and further afield.
“Having worked with bodies such as the Gambling Commission, Public Health England and an expert network of counsellors and former gambling addicts, we are providing key insight to help keep gamblers safe while playing. We hope now to be able to contribute further to the Gambling Commission’s national strategy and take our work further.
“SOGG continues to be a credible and trustworthy critical friend to the industry, but not afraid to campaign on behalf of families affected by a gambling addiction who are too often left without a voice.”
Ryan Bradford, SOGG’s project manager, added: “ISO 9001 Accreditation is an excellent achievement that demonstrates Safer Online Gambling Group’s continued commitment to provide quality of care within the gambling sector.
“The ISO mark symbolises robustness within our processes and management and will be a great enabler for the organisation as we continue to work, support and prioritise those affected by gambling. We have a very exciting future which we will continue to drive alongside our partners within industry.”