The Racecourse Association (RCA) has committed to supporting this year’s Responsible Gambling Week, scheduled for November 7-13.
The RCA’s industry-wide marketing aid will focus on promoting positive gambling messages on racedays through LED screens and publishing information on #RGWeek19 throughout the week on the course website and on social channels.
Paul Swain, the RCA’s Brand & Experience Manager, commented: “The RCA is once again proud to be a supporter of Responsible Gambling Week.
“Almost six million racegoers attended a British Racecourse in the last year which demonstrates the scale of the sport’s outreach. Placing a bet is an integral part of the race-day experience for many patrons—the Responsible Gambling Week campaign allows us to signpost important messaging about doing this responsibly and spark national conversation around the topic.”
The campaign, led by the Responsible Gambling Industry Group (IGRG), seeks to facilitate a national conversation on safer gaming, showcasing the resources, advice and assistance available to customers, as well as the steps that operators are taking to promote social responsibility throughout the year.
John Hagan, chairman of the IGRG, added: “we are delighted that the Racecourse Association will be supporting Responsible Gambling Week.
“We want to take the message about safer gambling even further this year and are confident this will be our biggest campaign yet. The continued engagement and support of racecourses in the UK and Ireland is enormously helpful in highlighting the week and triggering a national conversation about what it means to gamble responsibly throughout the year.”