In an agreement which includes the development of a new vertical content, The Athletic Betting Hub, as well as more in-depth content and product integrations between the two companies, the digital sports media company The Athletic has named BetMGM as its exclusive US sports betting partner.
A home for great betting content
Evan Parker, the General Manager of Content Operations at The Athletic, explained: “BetMGM has pioneered the online gaming industry and as we sought to establish The Athletic as a home for great betting content, we knew there would be no better partner.
“As we collaborate on this new venture, we share a joint vision for how to seamlessly blend media, analysis and betting into unique, premium experiences for The Athletic subscribers.”
The Athletic’s readers have access to coverage of nearly 300 professional sports and college teams and clubs in the US, Canada and the UK, and more than one million subscribers worldwide. Thousands of papers have been produced by an editorial staff of more than 400 full-time authors, contributing to over 100 podcasts.
Complimenting premium offering
Matt Prevost, Chief Revenue Officer for BetMGM, said: “The Athletic has an incredibly engaged and loyal readership and we look forward to introducing their fans to the BetMGM sports betting brand. They also have an outstanding product and, through integrations and collaboration, this partnership complements The Athletic’s premium offering.”
The betting center of The Athletic will feature sports betting content with integrated live odds and BetMGM driven exclusive offers. This involves betting research through its published, audio and video channels and original reporting.
To create an immersive betting experience for sports fans, the two organizations will also partner through digital and social media.