Sky Sports revealed that it is now the exclusive live UK broadcast rights owner for the Masters golf tournament.
The new agreement, which extends the current partnership between the broadcaster and the tournament to a second decade, will start in 2020 and will also see the BBC losing the ability to broadcast any live golfing action for the first time since 1955.
Rob Webster, Managing Director of Sky Sports said: “The Masters has provided some spectacular moments on Sky Sports – not least Tiger Woods’ unforgettable comeback this year – and we look forward to broadcasting many more at one of the most iconic global sporting events.
“We are proud of our 10-year association with Augusta National, and our golf team does a great job sharing the magic of the Masters with our viewers.”
The agreement between Sky Sports and the Masters tournament follows the legendary contest of last year that saw Tiger Woods complete one of the greatest sports ever comebacks to win his first major golf in 11 years.
In fact, the purchase is the first takeover by Sky Sports following the new multi-year partnership between the Keeneland Association based in Kentucky and Sky Sports Racing.
Like its partnership with the Masters, the contract with Keeneland which started in October saw Sky Sports secure the exclusive rights to broadcast Keeneland racing and sales to UK and Irish audiences.
Domestic and international media rights director James Singer commented at the time on Sky Sports Racing:
“Keeneland is an industry leader and a benchmark for quality in everything it does,”
“We are delighted to enter a new partnership that will ensure we bring to racing fans in the UK and Ireland the best possible coverage of Keeneland’s 32 graded stakes races worth nearly $10 million, including ten Breeders’ Cup Challenge races, as well as insights and stories from the most influential sales auctions in the world.”
The first live broadcast of the tournament by Sky Sports UK will take place between April 9 and April 14, 2020 and will be shown on both the dedicated and streamable Sky Sports Golf channel on the web.
With the coverage of the event by the BBC, the public service broadcaster will still be able to deliver Masters highlights packages to its viewers despite the loss of the tournament’s ability to broadcast live.