Just in time for the start of the South Eastern Conference (SEC) Tournament and March Madness, Action 247, Tennessee’s only locally owned and run online poker sportsbook, has announced the arrival of the Honky Tonk Party Express “party bus.”
The collaboration with Honky Tonk Party Express, based in Nashville, Tennessee, was praised by Action 247, who noted that this would be the first March Madness since the state legalised online gambling.
During the competition, the company has arranged tournament events at The Underground on Broadway in Nashville from March 10 to 14.
Tina Hodges, Tennessee Action 247 CEO said: “We are so grateful to Honky Tonk Party Express for getting our ‘Action Mobile’ ready just in time for the SEC basketball tournament, which starts in Nashville on March 11.”
The fact that Honky Tonk Party Express and Action are both local companies was embraced by Grant Rosenblatt, owner of Honky Tonk Party Express. He made the following observation: “Tina and everyone at Action have been so fun to work with and they understand how to market their company.
“Our open-air party buses are the coolest ways to experience Nashville and the best way to organically get the word on Tennessee’s own sportsbook. We can’t wait to see Action rolling down the streets of Nashville.”