By naming Publicis Media as its new lead advertising agency, France’s national lottery operator Française des Jeux (FDJ) has completed its six-month marketing review. FDJ announced that ‘Publicis 13’, a … Read more
For its recently secured racing alliance with France’s PMU, Svenska Spel employed London-based live streaming solutions provider Red Bee Media to establish a personalised OTT viewing service. Svenska Spel, announced … Read more
Française des Jeux (FDJ) has relaunched its national heritage campaign ‘Mission Patrimoine 2020’ to assist French tourism in recovering from the impacts of COVID-19. Helping to preserve French cultural icons … Read more
Française des Jeux (FDJ) has reported that ‘many uncertainties remain’ as the French national lottery operator aims to return to the 2019 operating ‘comparable level of activity.’ Publishing its first … Read more
The latest survey by Observatoire des jeux (ODJ), the governing body that tracks France’s gambling activity, revealed that gambling activity is decreasing in the country, but cases of problem gambling … Read more
Betclic has announced its largest sponsorship pledge to date since becoming the official betting partner for Ligue 1 and Ligue 2 championships in French football. Confirmed this morning by France’s … Read more
French gambling has begun its ‘unified era’ under the L’Autorité Nationale des Jeux (ANJ), which is to replace the Autorité nationale de régulation des jeux en ligne (ARJEL) as of Monday, … Read more
French horseracing operator PMU has confirmed Philippe Augier’s election as the new Chairman in charge of its corporate governance initiatives. After the annual general meeting of PMU, Augier’s chairmanship was … Read more
French betting sports and horse race operator Pari-Mutuel Urbain (PMU) began its hunt for a new president after Bertrand Méheut resigned on 26 May for the role. The resignation comes … Read more
French horseracing will be permitted to return this May, working on a ‘conditional basis’ schedule and monitoring of meetings approved by the French Ministry of Agriculture. Last week, France Galop … Read more