TAG Media, a leading marketing consultancy of the igaming affiliate, launched its first affiliate website on the New Jersey market. US-Odds.com seeks to establish itself as a new breed of partner platform catering to American players in controlled states, incorporating review-based and software picks on all major sports, with high-quality free to play games.
Kicking off proceedings is an American football pick-up game powered by Incentive Games $1 m jackpot sports lottery. Free to participate, participants across the U.S. need to correctly choose the winning margins of eight NFL games each week to secure the $1 m jackpot, covered by RISQ igaming specialist.
TAG Media Managing Director Tom Galanis said of US-Odds.com’s launch: : “The regulated US market represents a highly exciting opportunity for TAG Media as we embark on a new challenge.
“Whilst this is our first foray into the portal world, our team brings vast expertise in the igaming affiliate marketing space and we are thrilled with the content we are putting together for New Jersey sports fans. To be the first affiliate to offer up a $1m F2P jackpot breaks new ground for the industry.”
Originally working under a vendor licence from the New Jersey Gaming Enforcement Department, TAG Media’s entrance into the U.S. sports betting industry was followed by its continued master affiliate and affiliate management operation in Europe.
Galanis added: “It’s business as usual with regards to our existing consultancy business in Europe, where we don’t intend to venture into the portal space. However, we are confident that our work on US-Odds.com will bring the same energy that has placed us at the heart of igaming affiliate marketing in Europe to the US.”