Tabcorp Announce AI Launch For American Football Games

Tabcorp, the largest gaming company in Australia, has announced the launch of an artificial intelligence (AI) technology to predict the outcomes of American Football games. The strategic strategy aims to keep the operator ahead of competitors like Ladbrokes and Sportsbet as players flock to online gambling in the wake of the Covid-19 outbreak.

The AI sports simulator, which took a year to develop in-house, examines thousands of data points from previous games and can run 10,000 “simulations” in a second to estimate the future performance of any two teams facing off, as well as their individual players.

Increasing markets

According to David Beirne, Tabcorp’s general manager of trading, this would increase the number of betting “markets” – the different outcomes a consumer can wager on – for a single NFL game from roughly 60 to more than 120.

“We will be able to expand our NFL product range across all aspects of match outcomes and player markets,” he said. “This is a great outcome for us.”

The simulator project, according to Tabcorp Chief Information Officer Françoise Russo, was the product of a multi-million dollar investment in data modelling and automation over several years, which had become an increasingly key focus of the company’s betting operations.

“We expect data and analytics to only get more important to our business in future,” she said.

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About Joe Kizlauskas

Joe is a seasoned iGaming copywriter and speaker who has been in the business since 2015. He's written more words on all elements of iGaming than he likes to remember, and he's contributed material to a number of well-known brands. Joe may be seen playing 5 a side, at the gym or playing games on his Playstation when he is not writing.