Sycuan Casino Resort and Singing Hills Golf Resort have been added to the loyalty marketing platform playAwards, which was created by mobile gaming company PlayStudios.
This would enable the group’s community of players to receive benefits such as hotel accommodations, restaurant and drink discounts, gaming, and lifestyle experiences around the resort.
Additional golf and hotel awards at Sycuan Casino Resort’s sister resort, Singing Hills Golf Resort, will be offered in the near future.
In-app loyalty points
Players can earn these benefits by collecting in-app loyalty points while playing any of PlayStudios’ games, including myVegas Slots, myVegas Bingo, my Konami Slots, Pop! Slots, and myVegas Blackjack.
Redemptions will be limited to eateries and amenities that follow state-mandated health and safety regulations for the time being, with more prizes to be introduced in the coming weeks and months.
Tom McMahon, senior vice president of marketing for Sycuan Casino Resort, said, “PlayStudios and playAwards have raised the bar for mobile gaming and loyalty marketing, creating an experience that delivers measurable benefits to its partners.”
“Our team is constantly looking for new, innovative and exciting ways to differentiate ourselves from others in the market, and this partnership is another great example of that.
“We are delighted to showcase Sycuan Casino Resort’s best-in-class hotel and hospitality offerings to players around the world, and we look forward to welcoming them through our doors.”
PlayStudios recently signed a $1.1bn valuation SPAC merger with Acies Acquisition Corp, which will result in the company being listed on the Nasdaq under the ticker code “MYPS” after it closes.
Rob Oseland, PlayStudios’ playAwards head said: “It has long been our goal to partner with hospitality brands that define, and continue to evolve, the guest experience.
“We have been tremendously impressed with Sycuan’s success in maintaining guest loyalty and satisfaction, and we’re proud to announce this new partnership.
“Together, we are introducing players worldwide to the unique entertainment, dining, gaming, golf, and leisure amenities that can be found at Sycuan Casino Resort and Singing Hills Golf Resort.”