Esportshall, Sweden’s top esports coaching and mentorship organisation, has announced that Svenska Spel will sponsor its expansion.
Esportshall’s new ‘Grassroots Cup’ competitions, an amateur series aimed at discovering the next generation of Swedish talent across all major competitive gaming forms, will be sponsored by Sweden’s state-owned lottery company.
In the town of Uddevalla in the Vastra district, former CSGO player Tommy “Potti” Ingemarsson founded Esportshall as Sweden’s first municipally supported esports training centre.
Esportshall’s training programmes are funded by Corsair, Lenovo, and Intel, and the company has expanded its locations across Sweden.
Strengthening of Swedish e-sports
Ingemarsson commented: “We need more grassroots movements in Sweden for e-sports to be able to grow and flourish to their full potential. In recent years, the Elite Series has successfully helped to strengthen Swedish e-sports.
“The elite series has already produced both players and teams that maintain a high international level. Therefore, we need more amateur competitions that continue to strengthen e-sports and give beginners the chance to compete and develop. Therefore, we are happy to now be able to present our collaboration with Esportshall and Svenska Spel.”
‘Grassroots Cup’ tournament
This Autumn, Svenska Spel will debut a ‘Grassroots Cup’ tournament schedule, with events running concurrently with Esportshall’s larger Elite Series tour.
Svenska Spel sponsorship project manager Jimmy Sandberg remarked: “Svenska Spel wants to be involved in developing Swedish e-sports, from grassroots to elite. We are therefore very happy to be able to participate and enable these grassroots cups at Esportshall together with the Elite Series. To give the younger players a clear context to practice e-sports, where association life is also present, we believe is important going forward for Swedish e-sports.”