Svenska Spel To Launch Couponless Gambling At Pressbyrån

Svenska Spel and Swedish convenience store operator Pressbyrån have partnered up to launch Svenska Spel’s latest pilot project to test Swedish retailers’ ability to purchase ‘coupon-free’ national lottery tickets.

Svenska Spel will test the new ‘coupon-free’ in-store features through four Pressbyrån stores in Stockholm, Jönköping, Östersund and Kalmar, enabling a paper-free client to pick their national lottery numbers instantly.

The trial will see the operator withdraw from the stores its conventional coupon counters, with all player numbers and tickets recorded via a digital screen device, linked to the lottery network of Svenska Spel.

Svenska Spel consumers will be forced to simply verify their Swedish social security ID at the point of checkout, with coupon numbers stored and assigned to digital accounts, in order to protect their national lottery numbers.

Following national feedback from distributors, the pilot scheme of Svenska Spel was launched, claiming that lottery sales could not be prioritised due to the space taken by coupon counters and their need for manual input of numbers by workers.

Torgny Lilja, in-store innovation project manager at Svenska Spel said: “We had a meeting with Reitan (operating firm of Pressbyrån ) about a year ago where we presented the self-service screens connected to a new surface-efficient platform.

“Reitan felt that this should suit their customers and staff. The advantage for Pressbyrån’s employees is that they also save time by not having to top up coupons and update campaign material.”

Svenska Spel has begun monitoring ‘surface-efficient concepts’ in response to retailer concerns, in which the known retailers of the lottery operator need to maximise floor space.

In meeting its environmental responsibility mission, Svenska Spel aims to become the first European lottery operator to go 100 percent paper-free.

joe profile pic

About Joe Kizlauskas

Joe is a seasoned iGaming copywriter and speaker who has been in the business since 2015. He's written more words on all elements of iGaming than he likes to remember, and he's contributed material to a number of well-known brands. Joe may be seen playing 5 a side, at the gym or playing games on his Playstation when he is not writing.