Svenska Spel Strengthens iGaming Through Greentube


Svenska Spel Sport and Casino, a Swedish state-owned gambling operator, has once again strengthened its igaming offer through Greentube.

The multimedia division of Novomatic is providing the operator with a variety of content that has been optimised for digital channels, including the “widely popular” Ra deluxe Book and Lucky Lady’s Char deluxe.

In addition, the online-only slots The Great Gambini’s Night Magic and Tidal Riches of the Greentube Group have also been incorporated seamlessly through the NYX OGS network.

“Greentube has really strong titles in their portfolio that will strengthen our mix of already published games,” commented Jonas Nygren, vice president product casino at Svenska Spel Sport and Casino.

“Our customer base has been extremely engaged with their catalogue of games and we look forward to a longstanding partnership moving forward.”

Svenska Spel has stated since the opening of the regulated Swedish gaming market at the beginning of this year that it has “maintained a competitive customer base and defended its leading position against new competitors.”

“The addition of Svenska Spel Sport and Casino as a key partner is pivotal to our localised market strategy in Sweden,” added David Bolas, Greentube UK commercial director.

“We believe Greentube content will greatly enhance the portfolio already available to Svenska Spel Sport and Casino players.”

After many European jurisdictions targeted this month, the alliance creates more opportunities for Greentube to reach new markets and secure the company’s foothold in Sweden.

Initial moves were made earlier this month in Switzerland via the Grand Casino Lucerne, before the agreement was quickly followed by merging its slot material with the Grand Casino Baden.

This sandwiched entrance into Denmark was made alongside, before the company made its debut with the Hattrick-owned online casino on the Croatian market.

Under the terms of the agreement, the operator is Croatia’s first to go live with Greentube portfolio content, including Novomatic titles adapted for digital channels.


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