Svenska Spel Signs Sponsorship Deals With Swedish Womens Pro Hockey Teams

The Swedish Women’s Hockey League (SDHL), the Swedish Hockey League (SHL), and HockeyAllsvenskan (HA) have all agreed to have Svenska Spel as their new principal sponsor.

The five-year agreement will run from July 1, 2018, to June 30, 2026. With additional resources being placed into the Swedish Women’s Hockey League, it symbolises a historic effort to make Swedish hockey more egalitarian. Along with the league’s renaming to Svenska Spel Damhockeyligan, the agreement expands chances for coaches to be trained and certified.

Long and great commitment to Swedish ice hockey

The Swedish Hockey League’s CEO, Jenny Silfverstrand, said: “Svenska Spel has a long and great commitment to Swedish ice hockey. Therefore, it feels very good that we can now once again work together to take Swedish ice hockey forward. We are proud and happy to contribute to a collaboration that invests extra in gender equality in Swedish ice hockey.”

Svenska Spel has been the principal sponsor of the Swedish Ice Hockey Federation since 1994, demonstrating its devotion to the sport. The operator is once again the primary sponsor of the Swedish Ice Hockey Federation as well as the leagues Svenska Hockeyligan, HockeyAllsvenskan, and Svenska Damhockeyligan, thanks to the new arrangement.

Strengthening of Swedish hockey

Patrik Hofbauer, President and CEO of Svenska Spel, said: “As Sweden’s largest sports sponsor from grassroots to elite, we are very happy and proud of the new agreement with SDHL, SHL and HA. All leagues see great value in the fact that we are now making Swedish hockey more equal. It will strengthen Swedish hockey. The new agreement also focuses on the fact that we, together with the leagues, can make a major preventive effort to counteract problem gambling and match-fixing.”

The CEO of HockeyAllsvenskan, Gabriel Monidelle, added: “HockeyAllsvenskan is incredibly happy to collaborate with Svenska Spel once again. Among other things, I look forward to the fact that we can create resources for our clubs’ youth activities through Gräsroten, but also how together we can pursue important issues of equality and counteract problem gambling and match-fixing. In addition, I look forward to how we continue to build our joint brands and lift the league together.”

Following the conclusion of certification of the youth activities of OBOS Damallsvenskan and the Elitettan women’s football teams, Svenska Spel stated in April that it will provide SEK 4 million to 26 women’s elite football clubs.

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