Svenska Spel has implemented a new sales commission model for its Swedish lottery and gaming agents in order to keep its “retail products” competitive in the face of developments in the country’s broader gambling industry.
Svenska Spel retail agents will see their commissions shift for the first time in the company’s 30-year history as Sweden’s monopoly for gambling services.
Sweden’s re-regulated gaming industry was launched in 2019, with 100 approved players entering the market – a strategic force that has prompted Svenska Spel to revise the retail commission model.
“Percentage sales commission”
Svenska Spel will raise its “percentage sales commission” on retail games and lottery tickets starting in March. Retail agents will be rewarded with a higher percentage charge for bringing in new clients, according to the operator.
Svenska Spel, on the other hand, can no longer pay retail agents for player winnings on lottery and game rewards under the current model, and it has also withdrawn the Saturday main draw incentive reward.
The monopoly has stated that its 5,000 retail agents were told of the commission reforms at the beginning of the year, with the monopoly releasing a video outlining the current commission structure.
Svenska Spel Retail director Tove Kandell said: “Svenska Spel is the entire Swedish people’s gaming company and we need to ensure that our business is competitive. Therefore, we are pleased that we have been able to develop a commission model that means an improvement for both us and our agents.”