Svenska Spel Extends Swedish Sports Federation Partnership

As part of a 17 m SEK deal, Svenska Spel has expanded its long-standing partnership with the Swedish Sports Federation.

The contract, which will come into force on 1 June and last until 31 December 2020, will help secure ‘important funds for the sports movement in a difficult time.’

Svenska Spel President and CEO Patrik Hofbauer commented: “When the Swedish sports movement has been hit hard by the corona pandemic, it feels good that Svenska Spel and the Swedish Sports Federation extend their cooperation.

“In this way we secure important funds for Swedish sport. At the same time, work is underway on a more long-term plan for how we together can continue to strengthen the sports movement.”

Since 2017, the pair has been working side by side with each other, launching a variety of projects including the ‘Forward project for more in motion.’ The scheme is partly made up of ‘sponsorship agreements and partly of the Forward Fund’ which seeks to engage more people in sport.

“Through Forward for more in motion, we have put over 200,000 Swedes in motion in recent years. This is something we are very proud of and by extending the agreement we can now facilitate for more Swedes to move in,” Hofbauer added.

Svenska Spel as well as the Swedish Sport Federation will both continue to work together to counter match-fixing across Sweden. The duo has established a digital education programme through the expanded agreement, targeted at sports clubs and their clubs.

Stefan Bergh, secretary-general of the Swedish Sports Federation, concluded: “The cooperation with Svenska Spel and the financial support for the sport enables efforts to reach more, support elite activists who study, counter match-fixing and provide the conditions for associations and unions to continue to develop their activities in line with Strategy 2025.”