Campeón Gaming Partners (CGP) has announced it will extend its SvenPlay brand product line by introducing Metric Gaming driven sportsbook provisions.
An extension of the fast-growing SvenBet brand from CGP, to date SvenPlay has been operating as an online casino, using Trustly’s instant access Pay N Play app.
Maintaining an inventory of+ 3000 casino games, Campeón has founded SvenPlay within the markets of Sweden, Finland and Germany as a challenger online casino brand.
The sportsbook expansion of SvenPlay follows a successful period for Campeón, where its online casino network was recognised at the 2020iGB Affiliate Awards as the’ Best Affiliate Casino Program’
Avraam Tosounidis, CHP Co-Founder and CFO, described the Metric Gaming relationship as a crucial component of SvenPlay’s growth strategy for the next level.
“Sportsbook is a crucial vertical to achieve our plans and we are pleased to have added a high-quality option for our customers, fully customised to our needs,” he said. “This complements our best-in-class Casino and award-winning marketing capabilities to create a formidable proposition.
“We have been impressed by Metric’s product vision and execution and look forward to a long-lasting relationship between two disruptive businesses.”
Metric Gaming announced comprehensive collaboration terms that SvenPlay would be serviced with a fully localised sportsbook platform offering price control for its markets and bet-types.
The provider of sportsbook solutions claimed that product autonomy would be a key factor to preserve the multi-brand strategy of Campeón Gaming as ‘offering the same products across brands holds little value’.
Backing the alliance, CEO Martin de Knijff of Metric Gaming said: “Contributing to an ambitious multi-brand, a multi-jurisdictional strategy like Campeón’s is precisely what we’ve built Metric’s technology to achieve.
“We are grateful for the trust shown in us to help bring this strategy to fruition and are eager to contribute to the impressive momentum Campeón Gaming has already achieved, beating larger, more established brands.”