As its latest lead advertisement campaign within its home market of Romania, Superbet has unveiled ‘The Magic Feeling of #SuperSport’.
The campaign, produced by Bucharest’s Rusu+Bortun creative marketing agency, sees Superbet promoting its full range of live betting markets covering the most popular sports in Romania.
Romania’s biggest bookmaker
Superbet, Romania’s biggest bookmaker, delayed its marketing activities to launch its ‘#SuperSocial’ initiative, adjusting to a time of no sporting activity during the 2020 pandemic.
This, the operator said, has helped to collect critical funds for the sports clubs and national emergency services of the country.
Superbet has refreshed its ‘#Super’ tagline via the campaign to welcome back Romanian sports to regular play.
#SuperSport campaign for the Polish market
Superbet announced that after opening a new office in Katowice, it will re-purpose its #SuperSport campaign for the Polish market, where the bookmaker launched its services in 2019.
After having received a £ 175 million investment from the US private equity firm Blackstone Group in 2019, growth within Poland was established as a key objective of the operator.
Blackstone, a leading investor in gambling companies, has set out plans to establish Superbet as the most profitable gambling company in Eastern Europe.