According to new data released Tuesday by the American Gaming Association (AGA), about 3 million more American adults say they will be wagering on this year’s Super Bowl than in 2019, representing a 15 percent increase from last year’s NFL Championship.
The AGA estimates that Americans will wager roughly $6.8 billion between the Kansas City Chiefs and San Francisco 49ers on the NFL championship game.
Other key findings from Morning Consult’s survey include:
- More than one-in-ten American adults plan to bet on Super Bowl LIV.
- Of the 26 million Americans who will wager on the Super Bowl, close to 4 million will place a bet in person at a brick-and-mortar sportsbook, a 25 percent increase from last year.
- Nearly 5 million will place a bet through an online or mobile platform, either through a licensed, legal operator or an illegal offshore book, a 19 percent increase from last year.
- Millions more will wager with a bookie, in a pool or squares contest, or casually with family or friends.
- 52 percent say they will bet on the Kansas City Chiefs, while 48 percent will bet on the San Francisco 49ers.
Bill Miller, the American Gaming Association’s president and CEO said: “With 14 operational markets and another seven close behind, Americans have never before had so many opportunities to wager on the Super Bowl in a safe and legal manner, and clearly, they are getting in on the action. With increased visitation to legal sportsbooks, we are successfully drawing bettors away from the predatory illegal market.”
NFL sports ratings increased five percent in 2019, up five more points from the previous year. This is yet another example of how the NFL can gain nearly $2.3 billion annually from sports betting due to increased fan engagement. Previous AGA research found that 75 percent of NFL bettors say they are more likely to watch a game on which they bet, and sports bettors are more interested in the NFL than any other professional sports league.
Miller continued: “I have absolute confidence that Americans didn’t start betting on sports when the Professional and Amateur Sports Protection Act was overturned.
“What makes this year’s Super Bowl remarkable is that more fans than ever before will have the reassurance that the integrity of their bets on the big game will be preserved. The continued expansion of legal sports betting—to the detriment of the illegal market—truly benefits all stakeholders, from enhanced fan engagement for teams to added tax revenue for state and local economies.”
More than $17 billion has been legally wagered on sports since the U.S. Supreme Court overturned the Professional and Amateur Sports Protection Act in May 2018.
Fourteen states are now providing legal, supervised sports betting, six more states, and the District of Columbia is poised in the coming months to expand legal markets.
Analysis from AGA showed that over 38 million American adults were willing to bet on the 100th season of the NFL.
Morning Consult conducted the online survey among a national sample of 2,200 adults, on behalf of the American Gaming Association, between Jan. 21-22, 2020. The data was weighted to approximate an adult target demographic based on age, race / ethnicity, class, educational achievement and area. The margin of error among subgroups is+ /-2 percent and higher. Bettors include those who plan to place a bet online, with a bookie, a casino sportsbook, a game in a pool or squares, or with family or friends.