STS has completed the takeover of the Czech betting software company Betsys, already its main provider of online and retail channel IT solutions in Poland.
For STS, Poland ‘s largest bookmaker with a market share of over 47 percent, this acquisition represents the next stage of its dynamic growth.
STS had dominated the betting industry in Poland and in February 2019 expanded its business to European markets. It is now available in the UK, Germany, Iceland, Luxembourg, Slovenia, Andorra, San Marino, Gibraltar, Slovakia, Malta and Latvia and is the first Polish bookmaker to start foreign operations.
Betsys also offers some services to Sazka, the Czech Republic ‘s largest operator of lotteries. Overall, the Betsys programme generates annual sales of several million euros. Post takeover, the development of its bookmaking system will be operated by nearly 100 STS and Betsys technology specialists.
Mateusz Juroszek, STS Chief Executive Officer said: “We have finalised a takeover of Betsys, in which STS already holds the majority of shares. It is a significant investment which secures our further development. The proprietary bookmaking system, and the possibility for its in-house development, constitute a key advantage in our industry.
“We have already been generating more than 85% of revenues via online channels, so further growth in IT solutions is of strategic value to us. Only the best European bookmaking companies can boast of their own technology and platform. This is another area that clearly distinguishes us from other operators both in Poland and in Europe.”
Betsys Cheif Executive Officer Jiri Najman added: “The integration of Betsys and STS is not only a confirmation of the high quality of our services but above all, it allows us to expand our competence in the sector of IT solutions for the bookmaking industry, which is growing dynamically.
“Betsys, as part of the STS Group, is guaranteed stable growth and the possibility to create and develop significant competitive advantages for the bookmaker in terms of technology.”
The company has increased its revenues over the past six years from PLN 220 million to PLN 2.41 billion, thanks to numerous investments in the development of its betting offer, modern technologies and new functionalities for STS users.
STS confirmed that it now broadcasts almost 5,000 sporting events per month on STS TV. In addition, it was Poland’s first bookmaker to offer an offer for esport games.
The bookmaker is also active in supporting Polish sport, as the domestic sponsorship market’s largest private entity. The business is the official sponsor of the Polish national football team, as is Jagiellonia Białystok’s main sponsor and Lech Poznań, Cracovia, Pogoń Szczecin, Korona Kielce, Górnik Zabrze, Zagłębie Lubin, Polska Liga Siatkówki, Anwil Włocławek and PGE Vive Kielce, as well as Futsal Ekstraklasa and other sports clubs and associations.