Online entertainment network Strendus has signed a contract to become the official sponsor of the Mexican national basketball league Liga Nacional de Baloncesto Profesional (LNBP), also known as Liga Sisnova LNBP.
The Logrand Entertainment betting platform will broadcast the games by streaming through its various digital platforms, to generate added value for Mexico’s basketball fans.
Under the terms of the sponsorship contract, Strendus and the LNBP will introduce new entertainment resources to enhance the experience of the fans while the logo of the betting platform will appear on LNBP games broadcasts.
Lenin Castillo, Online COO of Logrand Entertainment Group said: “It’s an honour for Strendus to sponsor the LNBP. We’re reaffirming our commitment to promote a sports culture in the country. We’re confident that with this, we will be able to grow the interest around basketball in new generations and support all the teams that are part of this league.”
The LNBP President, Sergio Ganem, said: “We’re proud to have the support of a reliable, innovative and leading company in the entertainment industry like Strendus.
“This sponsorship allows us to offer new experiences to our fans and expand our fan base so that they feel more connected to the teams. We’re confident that this will raise the competitive level of the LNBP.”
Basketball is currently one of Mexico’s most popular sports, drawing about 36 percent of all the country’s sports bets.