Brian Borkowski has been named Senior Vice President, Marketing, by the FanDuel Group. He comes to us from Hulu, where he was a streaming veteran with a track record of gaining users to a platform through innovation.
He will report to Group CMO Mike Raffensperger and will be based in Los Angeles. In this new post, he will use his previous skills to supervise media, customer acquisition, and lifecycle marketing.
Borkowski served as VP Media and Acquisition and Head of Subscriber Acquisition at streaming giant Hulu prior to joining FanDuel. He was previously the Chief Marketing Officer of Verikai, a predictive analytics business. He’s also worked for Neilson Financial Services and Farmers Insurance, where he held several marketing leadership positions.
Raffensperger said: “FanDuel is one of the country’s largest and most successful advertisers, and Brian will be a critical leader in expanding our capabilities and sophisticating our practices.
“Brian’s success in highly competitive environments, sophisticated media strategies, and attracting customers through world-class promotions, partnerships, and propositions will be invaluable as we move forward.”