An exclusive online streaming network provided by OTT specialist StreamAMG has been launched by the Scottish Professional Football League (SPFL), broadcasting all matches of the Scottish Championship.
The OTT platform was launched to cater to international audiences, helping fans from overseas follow the live action of the second level of professional football in Scotland.
In the meantime, domestic Scottish Championship clubs will be permitted to use the site for home fans to broadcast matches while stadium limits remain in effect under the regional rules of COVID-19.
With individual websites customised to accommodate foreign or domestic audiences, the SPFL Championship OTT Platform will have its own dedicated match-center.
SPFL confirms that for both monthly and season-long subscription plans,’ viewing packages’ will be available covering individual teams or the entire division.
Neil Doncaster, chief executive, stated: “This long-term partnership represents an innovative new way to allow supporters outside of the UK to watch live action from their club and stay more closely connected with the team they support. The deal also means clubs that were previously unable to stream their games internationally will be able to access a brand-new stream of revenue.
“The Championship has often proved to be one of the most exciting and competitive divisions in the country. An accessible streaming platform for Scottish football fans living abroad will help ensure that as many people as possible can watch the unique drama unfold this season.
“We are now looking forward to working closely with StreamAMG and our member clubs to make the most of this new platform.”
StreamAMG will use live footage provided by the recently built ‘Pixellot’ camera systems, which have been built across all Scottish Championship grounds, to sustain a five-year technology agreement.
In order to produce live HD video, the Pixellot system utilises fixed, unmanned cameras with in-built, AI, ball-tracking technology that will then be broadcast internationally through a centrally controlled streaming network.
The Chief Operating Officer at StreamAMG, Matt McKiernan, said: “We are very excited to be working with the SPFL and its member clubs to maximise revenue, reach and the global growth of the sport. The fully automated workflow from camera to front end makes this innovative service the first of its kind, and we’re looking forward to delivering the action to fans worldwide.”
— StreamAMG (@StreamAMG) October 15, 2020