The Stoiximan and Betano brands operating company has announced that it will rebrand ‘Kaizen Gaming’ in a move to reflect its continuous change corporate culture.
‘Kaizen’ derives from a Japanese business theory that aims to make small, gradual improvements to the operations of a company to try and enhance both quality and performance.
The rebrand comes seven years after the launch of Stoiximan, impacting the brand Stoiximan in Greece and Cyprus, as well as Betano in Germany, Portugal, Romania and Brazil.
Further developments in 2020 saw OPAP, listed in Athens, become the largest shareholder in Stoiximan Group properties, increasing its digital presence on the Greek market.
Commenting on the rebrand, George Daskalakis, co-founder and CEO of Kaizen noted: “This is a big day for us and our people. Κaizen underlines the company’s overall philosophy and unites our course to date with the elements that will mark our future steps: People, Technology, Entertainment, Responsibility, Extroversion, Commitment and Contribution.
“We aim to continue in the same way in which we set off, creating “made in Greece” innovation that competes vigorously in the international environment, while maintaining our passion about constantly improving our products and services in order to provide a best in class customer experience. This is Kaizen.”