STM Gaming, BtoBet’s Certified Partner for Africa, is happy to announce a cross-channel collaboration with Nigerian provider RedsonBet. The collaboration will see RedsonBet use BtoBet’s technology to fuel its internet and mobile channels, but also its comprehensive and constantly growing retail network, with the amount of retail stores anticipated to rise to 100 in the coming decades.
Focusing on providing improved user experience to its players, the Nigerian provider will deliver a wide variety of products depending on local and foreign sports betting, including live games activities, internet and live casino, jackpots and a variety of unique cards and virtuals.
STM Gaming’s CEO, Alessandro Pizzolotto, stated that “undoubtedly the WLP Program has proved to be a perfect solution for Africa. Not only does it bring a simplified approach for licensees to enter the local iGaming industry, but the provision of advanced technology tailored to the local technological requirements and the operational support that we provide to our partners are key elements to this success.”
The Chief Marketing Officer of BtoBet, Sabrina Soldà, agreed with Pizzolotto on the impact of the White Label Partnership Program in Africa. “When we embarked on the WLP Program we had in mind coupling localisation with deep local knowledge. You can never truly understand the dynamics of the local industries if you are not physically present in the region.
“This has been the Program’s major strength, with us not being only considered as just technological providers, but a source of information, and knowledge, that is a great asset particularly in a market based on a set of unique circumstances from an infrastructural and regulatory aspect.”
Soldà added that this strategy simplifies local problems by BtoBet and its Certified Partners and provides carriers not only with adaptable technology, but with the knowledge that is essential to their achievement.