StatsPerform Backs Up WTA Data Deal With GVC Holdings Agreement

By signing a six-year agreement with GVC Holdings, Stats Perform has backed up its landmark data deal with the WTA Tour soon to become Entain Plc.

It will include a new and exclusive, official WTA tennis data service as part of the agreement, allowing in-play bets to be made across GVC, including bwin, Coral, Crystalbet, Eurobet, Ladbrokes, Neds and Sportingbet sportsbook brands.

This week it was announced that Stats Perform had obtained exclusive rights from 2021 to 2026 to distribute umpire data for WTA matches, for which it will capture ultra-fast shot-by-shot data during the entire tour and generate thousands of live video streams.

Andrew Ashenden, Chief Betting Officer at Stats Perform said: “We’ve long discussed the opportunity with our customers to improve fan and betting experiences for sports such as tennis through applying our data collection and AI expertise, and are delighted that GVC are aligned with our vision.”

Commercial Director at GVC Jamie McKittrick, added: “The WTA tennis tour is very popular for bettors across our territories and using the best available in-play data means we can offer the best in-play experiences.

“We’re looking forward to creating a variety of innovative new betting experiences for our bettors. Stats Perform have long been a trusted partner in the delivery of high-quality official data and we’re delighted to extend our partnership across to this new product.”

The exclusive official WTA tennis data from Stats Perform enters a portfolio of premium ultrafast betting data from top-tier football competitions, including La Liga, Ligue 1, MLS, J-League and CONMEBOL, as well as from the world’s premier competitions, basketball, ice hockey, handball, volleyball and cricket data.