The customers of Sporting Solutions will gain access to fully integrated in-play tennis pricing and risk management solutions, with official WTA Tour data generated by Stats Perform.
Stats Perform obtained the exclusive rights last month to distribute umpire data for its 2021-2026 tour. Using this data, Sporting Solutions will supply its network of sportsbooks with in-play pricing for about 80 tournaments held annually.
Managing Director at Sporting Solutions, Ed Peace, said: “The increasingly high profile nature and competitiveness of the WTA tennis tour make it part of a must-have offering for our global portfolio of Tier 1 and lottery sportsbooks, and we’re delighted to continue using official data to underpin our pricing and risk management solutions.
“We already have the most advanced tennis models on the market – both in terms of methodology and market offering – and we look forward to delivering new and innovative betting experiences which drive bottom-line growth for our partners using Stats Perform’s exciting new ultrafast shot-by-shot feed.”
Sporting Solutions will however, deliver premium pricing alongside automated risk management solutions. The supplier of sportsbooks and lotteries said that the solution was designed to allow operators to produce better player prices while still being able to manage payout rates and operating costs.
SVP B2B & Strategic Partnerships at Stats Perform, Shane Gannon, added: “Sporting Solutions is a high calibre, progressively-minded pricing and risk management supplier and a long-term partner of our premium ultrafast betting data service.
“Their reputation for innovation means we’re delighted, but not surprised, that they immediately saw the impact our new official WTA data would have on the tennis betting experiences of their lottery and sportsbook customers.”