Confederation of South American Football CONMEBOL has agreed to a new partnership with sports AI and data specialist Stats Perform. The coalition sees this latter named as the governing body’s official data provider.
Stats Perform will collect and manage data exclusively from the most important Latin American competitions under the terms of the four-year deal, including Copa CONMEBOL America, CONMEBOL Libertadores, CONMEBOL Sudamericana and CONMEBOL Recopa.
The deal, CONMEBOL said, reinforces its commitment to ensuring that the highest quality data is provided to the media and technology partners covering their competitions to bring every match to life for fans worldwide.
Through the partnership, both organisations and their partners will work to create unique experiences across traditional broadcast channels including FOX Sports and Globo, OTT platforms including DAZN and Facebook, digital media, brands, sponsors, fantasy games, and more.
Detailed data will be generated through a wide range of feeds, providing the raw details needed to power transmission graphics, automated highlights, fantasy experiences and interactive match centres.
Stats Perform’s editorial team will create detailed preview packs and make them available ahead of all CONMEBOL competitions and matches. These packages serve a variety of functions, including making data-driven match previews or supporting broadcast operations and commentators. The team will also create the CONMEBOL ranking system for the next four years, beginning in 2019, ahead of Libertadores draw.
Stats Work, Chief of Rights Officer Alex Rice said: “We’re delighted to announce that we will be CONMEBOL’s Official Data Partner. This partnership will see us working closely with CONMEBOL to deliver the best quality data, giving the competition control of their data rights and access to Stats Perform’s expertise and sales network.”
Juan Emilio Roa, Commercial Director of CONMEBOL, said: “Through our new partnership with Stats Perform, we have access to the biggest sports AI and data provider to help expand our exposure worldwide. Through this partnership, our broadcast and media providers will have access to detailed information about each match, team and player, which will provide more compelling stories and insights for fans. We look forward to bringing this excitement to football fans worldwide.”