Stats Perform was commissioned to pursue a sweeping overhaul of the AI and data capabilities of the WTA, expanding the economic opportunities of professional women’s tennis.
Stats Perform will take care of the WTA data feed agreements, content delivery and AI-driven technologies, marked as a ‘landmark agreement for women’s sport,’ to improve the commercial potential of WTA syndicated matches and televised, second screen and betting partnership events.
Stats Perform will optimise WTA data collection through its Opta subsidiary by securing a six-year deal,’ dramatically improving’ the scope of insights and consistency provided by established WTA match APIs.
Moving forward, improved Opta WTA feeds will include a comprehensive rundown of match statistics, monitoring a player’s every rally, shot and point.
A main directive will see Opta create the first ‘direct umpire chair data feed’ of the WTA, measuring ultrafast shot statistics to combine unparalleled levels of fan interaction and betting experiences.
As professional women’s tennis moves to expand its commercial network, WTA President Micky Lawler branded Stats Perform as a vital partner driving crucial technology upgrades.
“Stats Perform has a history of creating innovative and trusted content and products that drive entertainment levels and new revenue streams for the professional sports ecosystem,“ said Lawler.
“We’re looking forward to discovering new and unique storylines surrounding the WTA Tour and our players and tournaments available in new, exciting and comprehensive ways.”
The comprehensive sports content delivery capabilities of Stats Perform will enhance the availability of official WTA information to make it more available to approved sportsbooks, broadcasters, OTT, media, advertisers, tech and fantasy games, giving quick, detailed and reliable tennis data to fans and bettors.
The WTA highlighted the sports tech-proven credentials in optimising female pro sports who have worked on key ventures in women’s soccer, cricket, rugby, basketball, NFL and MLB, appointing Stats Perform to lead its technology and AI developments.
At Stats Perform, Carl Mergele, CEO, added: “The WTA has very ambitious goals for their tournaments and players and we’re proud to be trusted to help them reach new levels of fan and bettor engagement.
“Our company has a long history of challenging how sport is measured, giving players, teams and leagues a competitive edge and broadcasters, media, sportsbooks and sponsors new perspectives. Women’s tennis is now also set to see a rise in the profile of and engagement with the Tour and its players.”
“Our broadcaster, media, and betting networks are already excited because they’ve seen how high- quality information elevates sport’s appeal.”