Stats Perform Secures Extended ECB Deal

The England and Wales Cricket Board (ECB) has extended its long-term arrangement with Stats Perform for another four years.

Stats Perform will collect and manage Opta data exclusively for all home England International cricket, the LV= Insurance County Championship, Royal London One-Day Cup, Vitality T20 Blast, Rachael Heyhoe-Flint Trophy, and Charlotte Edwards Cup, as well as the inaugural The Hundred competition, as part of the renewal.

‘Unique experiences’

Furthermore, the ECB would use Opta data to create “unique experiences” for its audiences across a variety of digital platforms and advertisers.

The match centre on the official ECB website and app will be powered by detailed data from a comprehensive range of Opta data sources, with the information also being used for automatic video clipping and highlight generation.

Stats and data from Opta The First-Class Counties will use Perform’s highly visual, easily configurable widgets to provide data-powered solutions for their own digital platforms.

Extension of professional analytic services

Alex Rice, Chief Rights Officer, Stats Perform said: “We are delighted to renew terms with the ECB extending our partnership, meaning that we have been working together for over a decade.

“We are excited about extending the use of our professional analytics services to the ECB network of cricket coaches and players and hope it can play a small part in the continued development of cricket in England and Wales.

“We are looking forward to working with the ECB on their data syndication strategy and are delighted to have the opportunity to commercialise their data leveraging our advantage of the Opta cricket brand and the trust that carries in the market.” 

ProVision platform

Coaches, analysts, and performance staff from the ECB’s national teams, both men’s and women’s, will gain access to Stats Perform’s ProVision platform to help with ongoing player monitoring, selection, and opponent analysis.

ProVision, powered by Opta data, is an online platform for data-driven analysis in both red and white ball formats. It is tailored to meet the demands of teams through the use of interactive visuals, charts, and visualisations, all of which are combined with match footage.

ProVision will be available to backroom staff across all eighteen first-class counties and women’s domestic teams, as well as every team competing in this year’s inaugural edition of The Hundred, as part of the deal.

First Class Counties and The Hundred teams

The ECB’s Chief Commercial Officer, Tony Singh, said: “I’m really pleased to be continuing and expanding our partnership with Stats Perform. Giving our media and technology partners the highest quality data helps bring matches to life for fans whenever they are as well as helping our coaching teams with their player analysis.

“We can now extend these benefits to the First Class Counties and The Hundred teams as well, ensuring they’re all equipped with the very best data to drive performance and engagement.”

With collaborations with New Zealand Cricket, the International Cricket Council (ICC), Cricket Australia, Cricket West Indies, and Cricket South Africa, Stats Perform is demonstrating its commitment to the sport’s global expansion.

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About Joe Kizlauskas

Joe is a seasoned iGaming copywriter and speaker who has been in the business since 2015. He's written more words on all elements of iGaming than he likes to remember, and he's contributed material to a number of well-known brands. Joe may be seen playing 5 a side, at the gym or playing games on his Playstation when he is not writing.