Stats Perform has extended its contract with DIMAYOR, Colombia’s football governing body, to continue collecting and managing Opta data from the country’s top two tiers.
Stats Perform, as DIMAYOR’s official data provider, will assist the governing body and its partners in creating “unique experiences” for audiences by utilising sponsors, media, and brands.
The new three-year deal covers the Primera Division, the Second Division, and the domestic cup knockout tournament.
Stats Perform’s Chief Rights Officer, Alex Rice said: “We’re delighted to announce that we will be extending and expanding our partnership with DIMAYOR as Columbia’s official data partner.
Best quality data
“We look forward to working closely with the leagues to deliver the best quality data, giving the competition control of their data rights and access to Stats Perform’s expertise and sales network.”
Stats Perform will also use its Opta data feeds to deliver detailed data, with the firm’s customisable widgets providing data-powered solutions for use across digital and social platforms before, during, and after matches, as well as identifying the top-performing players for Team of the Week awards.
Opta data will be used to create extensive preview and post-match packets for clubs and media ahead of all Primera División matches.
Biggest data company
DIMAYOR Colombia President Fernando Jaramillo stated: “We can say we have the biggest data company to know the performance of all our competitions and those who are part of them.
“DIMAYOR has been working with Stats Perform’s Opta data for the last four years and thanks to the excellent results, quality of services and their vast coverage of our competitions we have been able to move forward with the clubs’ performances, create programmes such as DIMAYOR INNOVA and better understand and take advantage of the data just as other big leagues do. It is a pleasure to have this global agreement with Stats Perform.”
Following a revised agreement with the England and Wales Cricket Board (ECB) last week, this is Stats Perform’s second contract extension with a major sports governing body this month.